Stories
OCT 27, 2026
Behind the Name
Three names, a few waves, and one rather unexpected source of inspiration.
CHAPTER 01
A Little Too Much Flex
The product was taking shape. Now it needed a name.
My first idea? Aqua Flex.
It sounded energetic. Sporty. A little like something you'd find next to the dumbbells at the gym.
Even the slogan was flexing: Stay fresh. Keep flexing.
But the more I developed the idea, the more I realised it wasn't just about fitness.
And there was another problem. Aqua Flex was already out there.
Back to the drawing board.
CHAPTER 02
Just Go With the Flow
Next came Aqua Flow.
This one felt different. Less gym. More water.
The logo had a wave, a water droplet and a sense of movement. Even the name suggested something I was beginning to understand: working with water, not just against it.
I really liked this one.
Unfortunately, so did quite a few other people. The name was already widely used.
Apparently, finding an original name was harder than designing a disc that moves through water.
CHAPTER 03
An Unexpected Inspiration
Then inspiration came from a rather unexpected place.
Avatar: The Last Airbender. Yes, the animated series. 😄
In that world, people bend water with a single movement. I wanted to build something that let you feel a little of that here.
For a moment, I considered Aqua Bender. Playful. Memorable. And finally connected to what the product actually did.
A little too playful for a brand name, perhaps. But I was getting closer.
CHAPTER 04
Finally, Aqua-Bend
And then it clicked.
Aqua-Bend.
Shorter. Simpler. And closer to the idea behind the product.
Aqua Flex was about the gym.
Aqua Flow was about the feeling.
Aqua-Bend is about what you do: you move, the water pushes back, and you shape it.
A name that finally felt like my own.
No superpowers required.
Just water, and a disc that pushes back.
Bend the Water. Build Resilience.
